Tuesday, July 23, 2013

Number one on Google for a conveyor belt scraper keyword

In an earlier post, I wrote about achieving number one in Google searches using a dot com name, to help in improving search engine rankings. This exercise has see my blog reach number one in Google in a matter of weeks. (Mind you it has fluctuated to two or three, but as of the last search it was number one).

One of my clients who markets belt conveyor productivity and maintenance products liked the idea and so we are now in the process of seeing how I can get the websitehttp://www.beltscraper.com.au to number one.

Please note that my clients are mostly in business-to-business (B2B), so conveyor products is just par for the course.

Let’s take belt cleaning as a starting point. Why should anyone worry about this? Well, if you have nothing to do with conveyor belts, don’t worry about it.

However, if you are in manufacturing, mining, mineral processing and so on, where a conveyor belt is part of your plant, you literally have no choice.

Why? Simple, there’s such a thing as carryback. This happens when a sufficient amount of material is carried back along the underside of the conveyor. The material tends to adhere to the conveyor belt, fouling the return idlers and the ground below the belt.

As this material travels back on the underside of the conveyor belt, it can be shaken loose all along the belt line. Consider what happens when this material is shaken loose when it hits the idler rollers and other impact points. Then this builds up under the belt. Major disaster.

We’re talking unusual belt wear, mistracking and so on. Not to mention wasted material and a major disaster like seizing of the rollers.

Believe me this is part and parcel of maintenance on a conveyor belt line. I’ve had the opportunity to call on one for an article I wrote sometime ago and it’s an interesting exercise. Whilst I was more interested in the belt tracking side of things, I could see how carryback could be a problem.

Remember that a shutdown of the conveyor belt is costly. Delayed production, deliveries and so on. And, this can run into thousands of dollars.

In Australia, we use “belt scraper” almost synonymously as “belt cleaner”. Hence, “beltscraper.com.au” is more an Australia communications effort.

The site hopes to be the “go to” site for technical information on belt scrapers or belt cleaners.

We will be working on the site over the next few months.

So, watch this space

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