Thursday, March 23, 2006

Comments on someone else's work

Many times when calling on a prospective client, I am asked to comment on someone else's work—work done by a previous agency or some random ad. Before I comment I ask for the brief.

When you provide a brief to five people for a communication piece, you will get five different approaches. The only way that you can comment on such a piece is if you know the brief.

If the job is done to brief, then that communication practitioner has done his/her job.

Of course, if the brief is wrong to start with then, that person should comment to the client just what he/she thinks is wrong.

Australian Tourism's "Where the bloody hell are you?" ads is a good case in point. If the brief was to cause a furore. it has succeeded. But, it has also offended quite a few people. Was this part of the brief? I wonder.

Wednesday, March 22, 2006

Monday, March 20, 2006

Hi. Just got back from the Internet Marketing Center's Sydney Boot Camp. Talk about information overload, my head is still spinning.

With every intention in the world to make the best of what I learned over the weekend, here's my first small step--my own blog.

I'll aim to do a podcast in the near future. I'm also looking to upgrade my website, as well.

Enjoyed the weekend, the buzz, the new info, and even the great nosh-up in the networking dinner.

And, as challenged...I will take action.

PS: I intend to make postings of not just mere ramblings, but include my thoughts on advertising, but post some of my favourite recipes. (I'm a frustrated cook, by avocation.)

Till my next posting.

Jack