In my calls to prospective and present clients, I've offered to set-up and maintain a blog for them as part of my service offering. I have encountered a number who have not heard of the term Blog.
Just for the record, let's get a few terms defined here.
Blog is short for web log, a journal of posts that is located on the worldwide web. Someone who keeps a blog is a blogger; the process of keeping a blog is blogging. The world of blogs is called the blogosphere, the act of putting up a blog on a blog is posting.
Wikipedia defines a blog as "a website where entries are written in chronological order and displayed in reverse chronological order." The description of what a blog is goes further:
"Blogs provide commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), or audio (podcasting), and are part of a wider network of social media."
More of this definition/description can be accessed on Wikipedia's site,">click here.
And, of course, blog jargon has evolved to come up with other terms and acronyms. Take CBO for instance. You have CEOs, CFOs, COOs, but a CBO? Yes, you guessed it, Chief Blogging Officer.
It's another world I suppose. And, face it, it's not going to go away. On the contrary, I'm one of those that believes that it's here to stay.
What do you think?