Monday, July 03, 2006

Not having a proper brief doesn't have to be a problem

Offering marketing services to B2B clients, is not just a matter of preparing advertising materials or press releases, to be of assistance one has to be able to offer more. And, this is not just another service, but an ability not found in other advertising agencies. By this, I refer to the ability to help clients prepare a creative brief.

Many years of experience in the industry has allowed us to help our clients get clear in their minds just what they want to achieve with a marketing communication piece and provide the best material to do the job.

With most clients finding themselves pressed for time, the preparation of a proper brief is a luxury. Getting clear in one’s mind, what communication method would be used, what the piece should achieve, the best method to deliver this and so on takes careful consideration.

Many times, we are required to do jobs, with only the skimpiest of briefs (no pun intended) and not always with all the background material at hand. What we tend to do is take initial thoughts and run with the ball.

Filling in the blanks and supplying the material that will form the crux of the marketing communication is all part and parcel of the job, Drawing on over 25 years of experience, JG Marketing Services is able to take most marketing communication and advertising material requirements to a stage where the client can usually make only minor corrections.

It’s easier for the client to make corrections to a nearly finished marketing communication or advertisement, than to try and put the basic requirements of a brief together to pass on to us.

Established in 1980, JG Marketing Services has been providing advertising and marketing services, which covers all creative and production work, including photography, printing and so on.

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