It would be so easy to say that blogging was just a passing fancy. Or, that as a marketing communication tool, there is very little value in blogging.
If this were so, wouldn't you wonder why companies like IBM, Microsoft, GM and other Fortune 500 companies are blogging? Why these companies not only invest time in their blogs, but promote the blogging culture within their companies.
So, as an executive in a company, should you consider using blogging as a communication tool?
Why? Consider the benefits:
- a two-way communication tool that allows feedback, without expensive market research
- instant upload of your posts
- communication on a personal level
- a means to influence the market easily
- a way to establish yourself or your company as an industry/opinion leader
And, cost-wise, it's hard to beat. Very little in actual dollars and time invested.
Plus, you can take advantage of the viral nature of this communication means. This aspect cannot be under emphasized.
You have word-of-mouth going for you. And, the easy means of passing your post around via the net.
With these links going around, you get more backlinks, which can help you improve your search engine rankings.
Still not convinced?
You should, at least, consider starting. Look at the cost and time involvement. What have you got to lose?
If you find this just too hard, give me a call. I'd be very happy to discuss the pluses and minuses of this marketing communication and show you just how easy this can be.